MPAC 809:  Entrepreneurship and Small Business Management

This course examines the research, analytical, and planning processes required for venture start-up and the on-going management processes required for the venture to be successful in the long run. The course examines these processes from the viewpoints of the small business owner/manager and the small business accountant/consultant.  Students are exposed to analytical techniques associated with assessing feasibility and with monitoring business performance. These techniques will be of a practical and professional nature.

In this course students:

• increase their understanding of how to research business opportunities and assess pre-feasibility and business feasibility assessment
• develop and extend their awareness of marketing research techniques, and
• develop the ability to integrate the various functional activities involved in managing a small business venture