Mastering SaaS Marketing: Scaling Tech Start-Ups, Strategic Brand Building, Crafting Strategies, and Building High-Performing Teams with Chris de Jong

Carlee Snow

Chris de Jong, Integrated Marketing Director at Gorgias, chats with Carlee Snow on The After (Business) School Special. With a focus on marketing strategy, Chris provides a practical how-to guide for navigating the intricacies of marketing in the tech industry and scaling start-ups. The discussion extends to explore opportunities within the tech sector and offers valuable insights on breaking into the industry. Chris advocates for aligning one's professional journey with personal passion, emphasizing the importance of a fulfilling career. A highlight of the conversation centers on servant leadership and Chris's experience in creating high-performing teams, shedding light on collaborative and empowering leadership styles. This episode serves as a valuable resource for those looking for guidance on marketing, tech industry entry points, and the pursuit of a meaningful career aligned with personal passions.

With a strategic focus on brand-building and revenue growth, Chris has established himself as a collaborative leader adept at assembling high-performing marketing teams from the ground up. His expertise encompasses brand building and management, product marketing, demand generation and forecasting, marketing strategy development, and content marketing.

He offers a comprehensive guide on marketing strategy in the tech industry, emphasizing effective scaling strategies for startups by leveraging strategic insights. Additionally, Chris shares insights and strategies on entering the tech sector, navigating available opportunities, and carving a successful professional path within the industry. He explores the synergy between personal passion and professional pursuits, guiding individuals to align their career trajectories with their inherent interests. Chris discusses his approach to leadership and how all leadership should be “servant leadership,” and its pivotal role in fostering high-performing teams, creating environments geared towards growth and success.

Chris's innovative approach and collaborative leadership have consistently driven the companies he’s worked with, including 7Shifts and Gorgias, towards unparalleled success, fostering brand visibility and revenue growth within the competitive tech landscape. His commitment to mentoring others and sharing industry insights reflects his passion for nurturing talent and contributing to the marketing community.

Show Notes:
Connect with Chris and learn more about his work:
LinkedIn: https://www.linkedin.com/in/chrisdejong/
Gorgias: https://www.gorgias.com/

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